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Survey: Burger King not yet a hit with parents

New survey shows parent perceptions as Wendy’s, McDonald’s, Burger King retool menus

The largest quick-service burger brands have been working to tweak menus of late, especially surrounding kids’ offerings, with Burger King introducing its new BK Crown meal and promotions, and McDonald’s and Wendy’s adding more healthful items to kids’ meals.

According to recent data from market research firm YouGov BrandIndex, Burger King has increased its appeal to parents, but still has far to go before catching up with its main competitors, McDonald&r

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