Suggestive selling part of FourCrown’s strategy for digital menu board

Suggestive selling part of FourCrown’s strategy for digital menu board

OAKDALE Minn. Wendy’s franchisee FourCrown Inc. has installed multimedia and event-centered messaging capabilities to suggestively sell products storewide, officials said. The company recently augmented the in-restaurant digital menu and presale marketing boards at its Woodbury, Minn., unit with similar devices in the drive-thru. —Multiunit

“For us, during the summer, if there

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