Successful holiday restaurant advertising

IHOP, Outback Steakhouse ad spots score well with consumers as focus remains on brand message

Restaurant marketers looking to tap into consumers’ holiday spirit would be served best by using seasonal tie-ins along with a brand’s long-term marketing message, according to a new study from marketing research and consulting firm Ace Metrix.

IHOP and Outback Steakhouse are two recent examples of chains that ran holiday-themed ads that scored well with surveyed consumers, said Los Angeles-based Ace Metrix.

The firm’s vice president, Jack McKee, adv

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