Subway TV & Radio expands in the U.S.

Subway TV & Radio expands in the U.S.

Quick-service sandwich chain joins McDonald’s, Tim Hortons as biggest digital signage players

Subway TV & Radio, an audio and video package supporting in-restaurant sales and marketing messages, is now in place at about 1,000 U.S. Subway locations and may soon move overseas, according to chain and vendor representatives.

A digital signage network, Subway TV & Radio uses an in-restaurant media player and 40-inch, high-definition flat-screen display viewable by customers as they order. The network displays videos, images and Internet-streamed music and marketing me

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