Subway earns best 'buzz' in 2011

The sandwich chain garnered positive buzz from consumers last year, YouGov BrandIndex finds

Subway ended 2011 with the most positive consumer buzz compared with some of the country’s biggest brands and advertisers, a new study found.

The sandwich chain claimed the top spot for the second year, according to consumer perception research firm YouGov BrandIndex. By earning BrandIndex’s highest average “buzz score,” Subway finished the year ahead of Amazon.com, the History Channel, Google and Cheerios. It far outpaced restaurant runners up, including Wendy&

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