Subway earns best 'buzz' in 2011

The sandwich chain garnered positive buzz from consumers last year, YouGov BrandIndex finds

Subway ended 2011 with the most positive consumer buzz compared with some of the country’s biggest brands and advertisers, a new study found.

The sandwich chain claimed the top spot for the second year, according to consumer perception research firm YouGov BrandIndex. By earning BrandIndex’s highest average “buzz score,” Subway finished the year ahead of, the History Channel, Google and Cheerios. It far outpaced restaurant runners up, including Wendy&

Register to view the full article

Register to view this article

Already a member? .

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.