Subway balances healthful marketing message

Nation’s Restaurant News speaks with chief marketing officer Tony Pace

Sandwich chain Subway has long marketed its food as more healthful than many other options in the quick-service segment.

Tony Pace, chief marketing officer of the 34,000-unit chain, recently discussed its latest health-focused marketing strategies.

What is Subway's marketing message?

We’re trying to avoid what I’d call health extremism: The whole notion that you have to be very prescribed down to the lowest level of calories

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