Subway Adds Fitness Feature to Fresh Fit Menu Initiative

MILFORD CONN. Subway has partnered with fitness company PUSH.tv in an online contest designed to encourage adults to exercise more. —

The sweepstakes extends the chain’s Fresh Fit initiative, which began in March with the introduction of Subway’s Fresh Fit menu of “better for you” items. —

Among the prizes are six-month memberships to PUSH.tv, which produces exercise DVDs for in-home workouts, and sets of DVD exercise kits. Two grand prizes include a trip to Los Angeles to train with PUSH.tv personal trainers. —