Study: Millennials want variety, value

Younger consumers choose restaurants based on menu variety and price points

Young-adult diners choose restaurants based on value and menu variety, and favor quick-service restaurants and pizza chains, according to a recent poll by Chicago-based research and consulting firm Y-Pulse LLC.

In a survey of 315 consumers between the ages of 18 and 33, Y-Pulse found that Generation Y, also called “Millennials,” gravitates toward restaurants with many menu options and low price points.

“Young-adult diners are eating more often at quick-service

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