Study: IHOP's "value score" soars with return of Kids Eat Free

Consumers with young children see the family-dining chain more favorably, a YouGov BrandIndex survey finds

With an uncertain economy and the back-to-school shopping season underway, August arguably was the perfect month for IHOP to reprise its Kids Eat Free promotion.

New research from YouGov BrandIndex showed that perceptions of IHOP among consumers with young children grew more favorable at the end of July and into August, surpassing survey respondents’ value ratings for competing chains like Denny’s.

According to BrandIndex, IHOP’s “value score” nearl

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