Struggling Jamba details strategy for '09

Struggling Jamba details strategy for '09

EMERYVILLE Calif. The parent to the Jamba Juice smoothie chain has outlined its strategic priorities for 2009 that include plans to eliminate about $25 million in store-level costs, test self-serve terminals, expand food options on the menu and more aggressively franchise in non-traditional locations.

Dubbing it the 2009 “Blend” plan, Jamba said the goal is to revitalize the struggling chain for future growth and long-term shareholder value, officials from Jam

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