Straw Hat Pizza develops frozen-yogurt brand

Straw Hat Pizza develops frozen-yogurt brand

Chain adds co-branding option as it plots expansion

Straw Hat Pizza has created a frozen yogurt concept, called Tower 27, designed to be co-branded with the company's pizza restaurants.

The first co-branded store is scheduled to open next week in Walnut Creek, Calif. The Tower 27 addition will include six frozen yogurt flavors and 27 toppings. Guests will serve themselves yogurt and toppings and pay by weight.
 
Jonathan Fornaci, president and chief executive of San Ramon, Calif.-based Straw Hat Restaurants In

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