Steak 'n Shake hopeful Signature will drive franchise growth

First unit in New York receives “tremendous” response in first week open

Steak ’n Shake officials expect the brand’s highly publicized Signature prototype to maintain the positive momentum it generated in its opening week, helping to pave the way for franchise growth in 2012.

The Indianapolis-based chain debuted the inaugural Steak ’n Shake Signature location in New York on Jan. 12, adjacent to the Ed Sullivan Theater, home to “The Late Show with David Letterman.”

The brand’s new quick-service concept differs from

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