Starbucks tries giveaway cards, self-serve to boost traffic

SEATTLE After giving away 8-ounce samples of its new Pike Place Roast coffee, Starbucks is trying to hook more patrons on the blend by offering free 12-ounce cups in select markets.

Inserts this week in the Los Angeles Times, The New York Times and USA Today contained a wallet-sized “Brewed Coffee Card” good for a free 12-ounce cup of Pike Place Roast every Wednesday through May 28. Certain units also are providing the cards to patrons who buy cups of the new co

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