Starbucks kicks off anniversary celebration

Starbucks kicks off anniversary celebration

Expansion plans brewing for the chain as new logo and products mark 40 years in the business

Starbucks, marking the official celebration of its 40th anniversary today, began the rollout of its new logo and launched a lineup of new products that customers can sample for free later this week.

The Seattle-based company’s stock also climbed Monday in response to analyst upgrades following investor meetings at which Starbucks officials outlined a previously announced blueprint to transform the retail chain to a more multi-channel, multi-national brand.

Howard Schultz,

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