Starbucks’ instant coffee launch invites skepticism from analysts

Starbucks’ instant coffee launch invites skepticism from analysts

Editor’s note: Analyze This is a quarterly look at a publicly traded restaurant company that has sparked discussion, for better or worse, among securities analysts. The comments do not necessarily reflect the views of Nation’s Restaurant News nor should any statement be construed as a recommendation to buy or sell any stock.

SEATTLE Starbucks is set to introduce its instant coffee, Via, in select U.S. markets this week.

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