Starbucks buys Evolution Fresh for $30M

Coffee company to debut juice chain, consumer products next year

Starbucks Coffee Co. said Thursday it acquired premium juice company Evolution Fresh Inc. for $30 million in cash, marking the coffee company’s first move into what it labeled the $1.6 billion premium juice market and the larger $50 billion health-and-wellness category.

Next year, Starbucks said it plans to debut a new chain of juice bars that will aim to re-invent the juice category in the same way the company impacted the world of premium coffee.

Starbucks chair, chief e

Register to view the full article

Register to view this article

Already a member? .

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.