Sponsoring music videos gets McD the eyes and ears of the 18-to-34-year-old age group

Sponsoring music videos gets McD the eyes and ears of the 18-to-34-year-old age group

OAK BROOK Ill. —Video may have killed the radio star, as the song goes, but reality TV killed—or at least seriously maimed—the music video, relegating the art form to only a few hours in the middle of the night on MTV or VH1.

Perhaps it’s fitting, then, that McDonald’s would play a small part in reviving music videos by using them in its latest marketing test: pi

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