Spirits rising: Chains adopt artisanal flair to conjure up stronger bar sales

Spirits rising: Chains adopt artisanal flair to conjure up stronger bar sales


Legal Sea Foods, the 31-unit casual-dining chain, has tapped a top mixologist to help upgrade the restaurants’ bar operations. The 200-unit P.F. Chang’s is employing back-of-the-house staffers to juice ginger and purée hibiscus for its progressively more adventurous drinks menu. And Cheeseburger in Paradise, with 33 locations, recently featured upscale reposado tequila in a popular, premium-priced promotional cocktail.


The creative spirit increasingly common in the

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