Spin! puts positive spin on winter

While Americans across the country continue to wonder when winter will finally give way to spring, the owners of Spin! Neapolitan Pizza in the Kansas City, Mo., area could be forgiven for remembering the blizzards of 2011 fondly.

Although the upscale-casual pizzeria chain closed its doors Jan. 10 and Feb. 1 of this year after storms dumped enough snow to shut down roads and businesses in Kansas City, it managed to make up for the lost sales by offering members of its e-mail club a Crum

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TAGS: Marketing
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