Special Report: QSR battle plans

Special Report: QSR battle plans

Chains tweak menus, service, decor to fend off growing competition


Emil Brolick, chief executive of The Wendy’s Co., knows that the middle is a dangerous place to be.


Brolick said as much during an investor call in January, noting that his 6,500-unit quick-service brand was working steadily to fend off the growing squeeze from higher-priced fast-casual chains and lower-priced convenience stores.


“The last thing you want to do is to find yourself in a position where you’re caught in the middle,” Brolick said

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