Sonic strategizes on pricing, unit growth

Sonic strategizes on pricing, unit growth

A Heard on the Call report following fourth-quarter earnings

Sonic Corp. executives told analysts Tuesday they are becoming more nimble at driving traffic and promoting items at the 3,500-unit drive-in chain, such as switching this past summer to a hot dog promotion from a burger push.

In the fourth quarter ended Aug. 31, Sonic reported net income of $12.3 million, or 20 cents per share, up from $4.7 million, or 8 cents per share, in third quarter of 2010. Sonic said it took an impairment charge of $15 million related mostly to the fair v

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