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Sonic to give away floats before charging 99 cents

OKLAHOMA CITY The 3,200 Sonic Drive-Ins nationwide are expecting to give away more than 3 million free root beer floats Thursday night between 8 p.m. and midnight as part of a promotional treat for customers.

 

"One of Sonic's core values is to surprise and delight our customers," said Todd Townsend, vice president and chief marketing officer for Sonic Industries Services Inc., the parent company based here. "Free root beer floats offer us a great way to do just this by providing our customers an unexpected sweet treat to kick off summer."

 

 

And for the month of June, the root beer floats are priced at 99 cents. Sonic has been marketing its number of drink options, which it pegs at 168,894 combinations.

 

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