Snooze an A.M. Eatery: Former night owl now rises early to capture breakfast market

Snooze an A.M. Eatery: Former night owl now rises early to capture breakfast market

Jon Schlegel was thinking of leaving the restaurant industry when an alarm sounded—literally.

Schlegel, a veteran of fine- and casual-dining restaurants and hotel properties, was trying to live his life in the daylight, despite his irregular nighttime hours. One morning as he battled with his ringing alarm, he began pondering the beauty of the word “snooze.” He got up, wrote it out, and considered the potential in the breakfast daypart. Today Schlegel is the owner and host of Snooze A

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