Snack attacks yield incremental sales for QSRs

Snack attacks yield incremental sales for QSRs

Always looking for ways to move more product, key fast-food players are expanding their snack offerings and finding they make for tasty incremental sales, especially during slow periods.

The growing trend could be seen as a quick-service corollary to the upscale-dining sector’s proliferation of small-plates alternatives, whose lower price points often inspire higher overall tabs, restaurateurs say.

Although definitions of snacks can vary, fast-food analysts characterize them as i

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