Smoothie King focuses on breakfast

Smoothie King focuses on breakfast

Nation’s Restaurant News speaks with vice president of marketing Bobby Williams about the chain’s new “We Power Mornings” campaign

Smoothie King is emphasizing its breakfast offerings with a new “We power mornings” campaign that launches Tuesday.

The 600-unit New Orleans-based smoothie chain is highlighting its Get Lean, Get Strong, Get Healthy and Get Going menu in the “We power mornings” push, featuring a variety of smoothies that offer everything from additional protein to potassium to Vitamin D.

Capitalizing on National Karaoke Week, which coincides with the new campaign launch,

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