Smoothie King campaign aims to help customers get fit

Nation’s Restaurant News speaks with vice president of marketing Bobby Williams about new program

Smoothie King plans to unveil a new campaign called “Iam1” this week to support customers’ efforts to get or stay fit in the New Year.

Smoothie King, which has more than 600 units in 32 states, the Cayman Islands and South Korea, is launching the campaign with an Internet microsite dedicated to encouraging guests to share their weight-loss success stories.

The company also will select customers to receive free smoothies for a year, in addition to such offers as

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