Silver-screen ads a golden opportunity

Silver-screen ads a golden opportunity

Taco Bell’s two-minute TV commercial that aired during the Major League Baseball All-Star Game qualifies as an advertising blockbuster, and chain officials credit the decision to premiere a 60-second version in movie theaters as critical to the campaign’s success.

By the time Taco Bell’s “Roosevelts” commercial hit national TV during the July 14 Midsummer Classic, it already had played on more than 16,000 screens across the United States. The commercial was part of National CineMedia’

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