Sid Feltenstein eyes the further rejuvenation of established brands

Sid Feltenstein eyes the further rejuvenation of established brands

Veteran chain operator Sid Feltenstein, who has amassed a fortune by breathing new life into tired restaurant brands, recalls how critics questioned his sanity when he bought the A&W Restaurants chain in 1995.

But Feltenstein, a man colleagues describe as bold, daring and energetic, shrugged them off, and went on to acquire Long John Silver’s four years later. He then rejuvenated both brands.

His doubters were silenced when Feltenstein and his investment group sold th

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