Shoney’s Picks New Agency of Record, Plans Repositioning Campaign

Shoney’s Picks New Agency of Record, Plans Repositioning Campaign

NASHVILLE, TENN. —Shoney’s Restaurants Inc. has named MATCH Inc. of Atlanta its agency of record, replacing Cliff Freeman and Partners of New York.

Billings were not disclosed, but Shoney’s chief marketing officer Dan Dahlen has said the 283-unit chain spends about $20 million a year on advertising. —Shoney’s R

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