Shochu’s growing appeal has its early proponents in high spirits

Shochu’s growing appeal has its early proponents in high spirits

Shochu hasn’t yet followed tequila and cachaça into the mainstream of American spirits, but proponents say it’s just a matter of time until the eminently mixable Japanese liquor makes the jump from ethnic obscurity to bar staple. It has a lot going for it—boutique image, versatility, relatively low alcohol content, purported health benefits and even snob appeal, with some brands fetching triple-digit price tags. It also seems poised to flow along with the growing interest in authentic Asia

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