Shaking things up

Shaking things up

This post is part of NRN's newsroom blog, Reporter's Notebook.

The news Tuesday that Steak 'n Shake was first out of the gate in 2012 with a significant promotion — which didn't involve the diet- and resolution-related themes I expected from restaurant chains — struck me in a way I had not felt for a couple of years.

However, I realized pretty quickly why the brand's announcement of

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