Servers a powerful tool in selling beverages

Servers a powerful tool in selling beverages

Study finds many diners influenced by server drink suggestions

New findings from Technomic highlight one of the most effective tools at restaurateurs’ disposal to spike beverage sales: their servers.

According to the Chicago-based market research firm's “Beverage Consumer Trend Report,” 23 percent of consumers would consider drinking a beverage they had never tried before if their server recommended it, and 30 percent of those patrons identified as heavy beverage users said a server suggestion would impact their beverage purchase

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