Serial crowd pleaser: Study finds guests want breakfast items served all day long

Serial crowd pleaser: Study finds guests want breakfast items served all day long

CHICAGO —Given a halo of health, comfort and value, breakfast’s appeal is growing beyond the morning daypart, offering restaurateurs an opportunity to wake up new revenue.

According to a new Technomic study, 46 percent of 1,500 consumers surveyed said they wanted breakfast served all day at full-service restaurants, while 32 percent said they’d like to see all-day breakfast options at limited-service restaurants. The data

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