Seafood brands migrate toward a more affordable niche, despite challenges

Somewhere between the price point of quick-service players like Captain D’s and upscale McCormick & Schmick’s, restaurant operators see an ocean of opportunity to sell affordable seafood.

Among those looking to cast a more affordable net is Maryville, Tenn.-based Ruby Tuesday, which is scheduled to debut this spring a yet-to-be-named casual-dining seafood concept. Costa Mesa, Calif.-based King’s Seafood Co. plans to multiply its new fast-casual Fish Camp

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