Sandwich players’ latest promotions pitch value, health, loyalty

Sandwich players’ latest promotions pitch value, health, loyalty

Value has been on the minds of the Second 100’s sandwich players more than usual because of the slowing economy, and that consciousness has become a major driver of menu strategies.

Whether they specialize in sub or deli-style sandwiches, burgers, taco or burritos, second-tier chains in the segment are targeting frequent users by offering special promotions and constantly adding new products. Some are bringing back popular limited-time offers from the past instead of conco

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