Sandwich leaders face off with affordable luxuries

Sandwich leaders face off with affordable luxuries

The industry’s leading sandwich chains may also lead the most recession-resistant restaurant segment during economic downturns, but most are competing for cash-strapped customers by juggling value-priced offerings and premium items pitched as affordable luxuries.

The sector’s dominant brands “have an advantage as value becomes increasingly important today, yet value menus can peacefully co-exist with premium items” notes Bob Sandelman, whose Sandelman &am

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