Sammy’s Woodfired Pizza

Southern California upscale pizza chain fuels regional expansion efforts

HEADQUARTERS: La Jolla, Calif. 
MARKET SEGMENT: casual dining
MENU: pizza, pasta, salad
NO. OF UNITS: 17
AVERAGE CHECK: $15.50
LEADERSHIP: Sami Ladeki, owner; Tony Kulick, chief financial officer; Mark Augarten, vice president operations
YEAR FOUNDED: 1989
METHOD OF GROWTH: internal funding
COMPETITORS: neighborhood restaurants, California Pizza Kitchen 
TARGET MAR

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