Ruby's Diner to expand retail offerings

IRVINE Calif. After testing the sale of frozen Ruby’s Diner-branded sliders in Costco stores throughout the West, the Ruby Restaurant Group said Thursday it would introduce more retail products in grocery stores this fall.

 

The group joins a growing number of restaurant chains that are extending their brands with grocery products, a move that they say builds brand awareness and provides a new revenue stream as value-focused consumers eat more

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish