Robeks puts spotlight on health in new campaign

Robeks puts spotlight on health in new campaign

Facing new competition, chain highlights whole-fruit smoothies in social-media push

Robeks is touting the healthfulness of its whole-fruit menu items in a new social media campaign as it looks to differentiate itself from McDonald’s and other quick-service chains now offering smoothies.

The Los Angeles-based chain has long positioned itself as a premium smoothie brand with drinks made to order. But in the past few years, the 130-unit, all-franchised chain has been focusing more on marketing new products and a value message, rather than health, said chief executi

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