Frozen-treat chain Rita’s Italian Ice looks to reawaken brand awareness for the first day of spring with its first national TV commercial and a systemwide giveaway of a regular-size Italian ice.
Rita’s will mark the 20th anniversary of its Free Ice Giveaway Tuesday. The annual promotion began in 1992 as a way to celebrate the seasonal reopening of the chain.
This year, the Trevose, Pa.-based brand will promote its treats on national TV for the first time. The commerc