Rising Roll chain narrows a.m. aim as QSRs target broader breakfast market

Rising Roll chain narrows a.m. aim as QSRs target broader breakfast market

ATLANTA Wendy’s and Taco Bell court bigger mass markets by introducing breakfast menus, a small chain that had sold only lunch aims to prove it can make that same move yet sidestep morning-meal competition by niche-marketing its higher-end food and catering. —As established restaurant brands like

Rising Roll Gourmet, a fast-casual chain with 12 units open, four more under construct

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