Restaurants win points with consumers by advocating food safety

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When an e-coli outbreak last fall sickened 71 people in four Eastern states who ate at Taco Bell units, the Irvine, Calif.-based company reacted fast to let people know it was determined to improve the safety of the food supply chain.

"Going forward, we commit our customers to work with our internationally recognized experts in food safety as we lead an industry effort to improve safety standards at the farm level to prevent this from happening again at our restaurants

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