Restaurants wade into social media to hook 'virtual' customers

Many restaurants are just beginning to explore a new frontier in marketing: social media. While blogs and such sites as YouTube and MySpace are becoming increasingly well known among consumers, large restaurant chains still are getting acquainted with these new media outlets, experts say. Meanwhile, smaller companies are finding value in such low-cost alternatives to traditional media.

 "I really do believe most organizations are not in the space yet," said Toby