Restaurants use contests to tap customer creativity

In one of the latest contests prompting consumers to help restaurants create new menu items, Culver's ButterBurgers & Frozen Custard is asking customers to develop new sandwiches based on the 480-unit chain's signature hamburger.

Entrants in the Culver's contest can post their ButterBurger recipes at http://contest.culvers.com/ through Jun 30. Entries will be voted on by the public and the winner will be selected from the top 50 by Culver's chief executive and co-founder, Craig Cul

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