Restaurants use contests to tap customer creativity

In one of the latest contests prompting consumers to help restaurants create new menu items, Culver's ButterBurgers & Frozen Custard is asking customers to develop new sandwiches based on the 480-unit chain's signature hamburger.

Entrants in the Culver's contest can post their ButterBurger recipes at through Jun 30. Entries will be voted on by the public and the winner will be selected from the top 50 by Culver's chief executive and co-founder, Craig Cul

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.