Restaurants turn to nontraditional venues to boost brand recognition

News

If restaurateurs are wondering whether there is growth in nontraditional venues, they should take a glimpse at Subway, because the sandwich giant can be found everywhere — from athletic facilities to truck stops to the True Bethel Church in Buffalo, N.Y.

“People have been clever,” noted Elizabeth Rolfe, director of new business development for the Milford, Conn.-based company whose units are100-percent franchise-owned. “I love it that people have looked and [they] saw

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish