Restaurants shift sponsorship strategies in drive for brand recognition as NASCAR’s growth stalls

Restaurants shift sponsorship strategies in drive for brand recognition as NASCAR’s growth stalls

As the economic downturn stalls NASCAR’s success, several restaurant companies are re-thinking their sponsorship deals with the league.

Amid projected declines in attendance and TV ratings, and layoffs and mergers among racing teams as they try to stay solvent, some operators, such as Domino’s Pizza and Checkers, have put the brakes on their relationships with the National Association for Stoc

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish