Restaurants look to snag summer travelers

In an effort to attract more vacationing travelers hitting the highways this summer, Cracker Barrel, like a number of other chain operators, is rolling out menu items tailored to appeal to the interstate driver demographic.

Summer travel is a key business driver for many chains like Cracker Barrel, which said it derives about 40 percent of its traffic from customers on the road.

“The restaurant industry is very seasonal and demand is at a high in the summer time,” sa

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