Restaurants aim to boost sales with mobile apps

Restaurants aim to boost sales with mobile apps

To enhance sales and service—and generate consumer buzz—operators in several segments are exploring bring-your-own-technology initiatives targeting users of wireless mobile-computing devices and cell phones.

Among the concepts with such ongoing tests or deployments are:

Froots Smoothies of Cooper City, Fla., which is piloting technology that turns customer wireless-network-capable cell phones, laptops and PDAs into ordering and payment devices.

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