Restaurant Social Media Index: Looking for the ROI

Restaurant Social Media Index: Looking for the ROI

A look at strategies from Chili’s, Boston’s Pizza and Causing the Stir consultancy

This is part of NRN's Restaurant Social Media Index coverage. Learn more. 


As more restaurant executives probe the potential impact of social media on their business, both in sales and reputation, they look for those using the new tools well: Who are the heavy Twitter hitters? What moves engagement on Facebook? How are location-based networks like Foursquare going to impact customer decisions?


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