Restaurant menus demand differentiation, authenticity

A Menu Trends & Directions wrap of the latest research and development insights

Menu developers have had a busy year responding to consumers’ shifting habits and a growing desire to have a personal connection with their food, speakers at this week's Menu Trends & Directions conference said.

Much of the discussions among the 165 attendees centered on approaches that help their food stand out in the crowded foodservice field. The 2011 Menu Trends & Directions conference is produced by Nation's Restaurant News, The Kruse Co. and Technomic Inc.


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